In praise of lurkers

We never know who is watching - in a good way

For all of the standard marketing advice to know your target audience and create content just for them, it’s worth bearing in mind that none of us really know who is seeing our content or when they are seeing it.

I’m writing this off the back of a discussion I saw on Threads the other day. I’ve largely moved away from Twitter for my ‘water cooler’ chat m…