Knitting and ageism

The 'knitting nanas' of the Shreddies advert have a lot to answer for

The image of old ladies and knitting is a stereotype that is centuries old, and modern media has done nothing to dispel that. The “knitting nana’s” from the Shreddies advert have a lot to answer for. Or rather the marketing men do who came up with the concept.

It’s a stereotype that has even carried forward into the most modern of media - artificially ge…